GU Soho New York X Fantasista Utamaro
Exclusive Collaboration / Store Pop Up Interactive Art Exhibition
Photography:
Nobuyuki Narita / Masahiro Takai
This collaboration between GU, which aims to be a global fashion brand originating in Japan, and Fantasista Utamaro, who presents Japanese culture to the world through his art and unique worldview, arose from mutual appreciation of each other's concepts, and a shared approach of taking on global challenges. The theme of "What Sets You Free?" is a fusion of the "freedom" that is the origin of GU's brand name, and "freedom" from the creative slogan embraced by Fantasista Utamaro.